The art of attraction

Innovation Islands

Workhere New Zealand, in partnership with the Ministry of Business Innovation and Employment (MBIE), launched a digital marketing campaign to attract top ICT talent out of Australia to New Zealand.  

The campaign highlighted New Zealand as a global leader in technology and innovation... READ MORE

Beyond

With a year's worth of banner advertising on Trade Me purchased, Beyond Recruitment wanted to target Hiring Managers using the site to buy, sell and search. The aim was to encourage them to use Beyond for their recruitment needs, as well as building brand awareness... READ MORE

Venture Taranaki

Taranaki has a population growth target to reach by 2035. We partnered with Venture Taranaki, the region's economic development agency, to develop attraction strategies to reach their goal. We've deployed numerous campaigns that have been hugely successful... READ MORE

Beca

In order to grow, Beca needed more talent. To up visibility, they needed to build their brand. The aim was to 'own recruitment': take control of the story and image projected into the candidate market; no longer rely on external recruitment agencies; and involve the wider company in the hiring process... READ MORE

Vodafone

Yes, Vodafone are basically a household name, but when it came to attracting talent within a market that’s saturated with new technology and retail businesses, they needed a little help working smarter and harder to tell their story... READ MORE

Frucor

Frucor were looking for Brand and Senior Brand Managers. They had a list of around 35 marketing professionals, the best in their field, that they wanted to approach about the roles. Working closely with the client, we created the 'Grass is Greener' idea... READ MORE

Deloitte

At first, it was about making videos for recruitment. We wanted to define Deloitte's story to help their New Zealand business really stand out. We spoke to employees and clients about what makes a 'Deloitte person'... READ MORE

The tools of attraction

From digital media to social media, microsites to full creative campaigns – you name it, we’ve probably done it. But don’t take our word for it, see for yourself what we've been up to... READ MORE

The voice of attraction

Building an online Facebook community for recruitment.

Building an online community/page can be a really effective way in generating interest for certain roles. Online communities are often more suited to industries that are competitive, candidates might not be looking in the usual channels and are passive. It is expected that you go more to them, that they wont come to you.

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What sets us apart

We’ve been around a long time (since 1891, more or less) and we're proudly 100% Kiwi owned and operated. We pioneered recruitment marketing in New Zealand – attracting talent using your brand, not ours. 

We’re well known for our innovative streak and we pride ourselves on helping you create engaging content; giving you access to the latest channels; and delivering you great candidates from all over the world.
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