CHALLENGE

With so many brands sitting under one organisation, Foodstuffs were struggling to present themselves as one unified Cooperative. They needed our help to present themselves with a strong employer branding presence to potential candidates, as well as increase internal staff engagement from across all their various brands.

SOLUTION

We used our employer branding expertise to come up with the Foodies concept - where everybody that works for Foodstuffs became Foodies rather than employees. We also focused on internal engagement and worked with Foodstuffs to present their new identity to the market via engaging video and visual content.

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